For my final minor project, I decided to tackle the issue of men's mental health and male suicide.

My researched revealed that most men don't talk about their mental health issues, and that they would greatly benefit from a stronger support system. Therefore I created a brand and campaign that encouraged men to come together.

I'm pretty proud of the outcome, focusing on typography, motion and a strong call to action of 'get your squad together'. The final outcome comprises of the MAN DWN brand, promotional posters and a promotional motion piece.
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