For my final minor project, I decided to tackle the issue of men's mental health and male suicide.
My researched revealed that most men don't talk about their mental health issues, and that they would greatly benefit from a stronger support system. Therefore I created a brand and campaign that encouraged men to come together.
The campaign also focused on subverting language used to dismiss men's mental health struggles such as 'man up' and 'get your sh#t together' and using them to help promote and start conversations. The final outcome comprises of the MAN DWN brand, promotional posters and a promotional motion piece.